The CMG team monitors all forms of media, including print and online sources, national and local TV and radio, and across social media platforms. The CMG technology platform allows us to customize a solution that meets our client’s unique needs. Through real time alerts, daily digests, trend analysis, or breaking news and crisis situation support, our team becomes an extension of yours.
Our Media Intelligence Dashboard can deliver your alerts via e-mail, via Slack integration or via our web based application that allows you to browse by issue or category, or by searching the media archives.
“The problem for the [news-reading] computers is that Brexit is producing too many headlines for them to process. Reuters, for instance, has published up to 400 news headlines on Brexit per day in recent weeks, up from around 15 on British politics before it became an issue. Rival Bloomberg has also pumped up the volume of Brexit content by four times since last autumn, running more than 1,000 headlines some days.”Source
With staff on both sides of the Atlantic Ocean, our network spans the globe and ensures a truly round-the-clock operation. The CMG system is structured so that our analysts are watching your company, your competitors, your industry, and your issues of interest 24 hours per day. The system and service go far beyond simply monitoring—having staff on both sides of the Atlantic deepens our analysis, providing a multi-dimensional perspective throughout the media cycle. Our clients require a comprehensive picture of any given issue that is impossible without perspective from analysts on both sides of the divide—at Crier, we understand this, and craft each and every insight with this in mind, providing your team with the comprehensive and dynamic understanding you need of the issues and media narratives you face.
CMG delivers a seamless and holistic approach to monitoring: instead of treating each market as wholly separate from one another, CMG’s staff functions as a single team with continual communication to allow seamless service. This also ensures that our clients receive a fuller picture of the media landscape including multiple perspectives and a multifaceted analysis of events from starkly different media, policy, industry, and regulatory spheres.
Basics of Monitoring
Our service delivers comprehensive media monitoring and analysis through daily reports and subsequent real-time alerts, Monday through Friday and on weekends as needed and determined by individual scopes of work.
Our analytics are derived from metalabels determined by clients and applied to all content that is a part of their individualized monitoring regimen. If a client wants to track coverage tonality, geographic regions, or which stories include their statements, CMG can set up filters and label the stories accordingly. All tracking can then be used to sort content on the dashboard, which can also generate a visual report that gets updated as stories are tagged. As part of your daily monitoring and alerting regimen, your dedicated analysts are also able to provide another layer of analysis, focusing on trends and narratives, third party analysis, and indication on whether or not applicable statements were included. This analysis can also be compiled into weekly, monthly, or quarterly reports as needed.
Customizable Daily Report(s)
CMG can compile daily news clippings in aggregate into morning and evening matrices, on a schedule and in a format designed to meet the needs of each individual client. To compile each morning report, our dedicated team of experts in London will begin work before the sun rises on the east coast; scouring the day’s newspapers, online news sources, wire services, broadcast and social channels for stories affecting your brand, clients and issues.
Operational control is then handed from London to D.C. as dawn breaks on the east coast, but our entire staff remains vigilant for new stories breaking, and existing narratives evolving through the day. Other daily clip packages are compiled using the same processes.
We use a proprietary blend of tailored investigative searches, manual trawls of news sources and social media, and automated tools all to ensure we meet two divergent and hard to reconcile goals: that we alert you to every story that you need to see without cluttering your desk with unnecessary and irrelevant noise.
Having collated every story that has broken since the previous matrix, we continuously update your report as the news narrative develops—keeping watch on your key publications and sources, broadcast news and social influencers, and alerting you in real-time if a major story breaks that’s too important to wait until your usual daily delivery time arrives.
To deliver real-time alerts, our dedicated team of experts will continuously monitor and track your brand, client, and/or issues throughout the day. Our teams will be fully briefed on the issues important to you—able to distinguish between a story that’s irrelevant, an article that ought to be in your next report, and a breaking news scenario that you need to be aware of right now.
Functioning more as an extension of your operations than a simple monitoring tool, our analysts use our proprietary mix of tools to stay on top of your issues and ahead of the curve throughout the day.
Working across six time-zones, with staff in London and the D.C. metro area,CMG have eyes on your issues literally around the clock. This also allows us to leverage unique perspectives, with expert analysts in different media markets, different languages and from different perspectives.
We dynamically manage resources – in a breaking news situation, we can deploy more people to ensure that nothing is missed in what can so often be chaotic and fast-paced media environments.