Building the Right Shed

Published on: April 24, 2019

The New York Times publishes 150 articles a day, Monday through Saturday, plus 250 articles on Sunday and 65 blog posts per day. It also publishes 330 basic graphics a month, and about 120 interactive items in a month—that’s about 15 multimedia content per day. That’s 230 pieces of content per day, arise of nearly 35% this decade.

Not to be outdone, The Washington Post publishes an astounding 1,200 stories, graphics, and videos per day—that’s more than one story every two minutes. And that’s not including the wire stories that make the paper.

How do these compare to online sources? Buzzfeed averages 6,365 stories and 319 videos per month—or 222 pieces of content per day.

These are staggering numbers, but they’re just the tip of the iceberg. There are roughly 1,350 daily newspapers just in the U.S. and the U.K. There are also more than 15,000 radio stations, 2,200 TV stations, and 250,000 unique podcasts.

Then there’s social media. Every second, more than. 6,000 tweets are sent. Every minute, more than 300 hours of video are uploaded to YouTube. Each day, more than 95 million posts are shared on Instagram. And every day, more than four petabytes (1,000,000 gigabytes) of new data is generated on Facebook.

Think about that. No matter how hard you try, staying ahead of every news source and capturing every article or mention is increasingly difficult. It seems like there’s no way to gather every bit of coverage, and what happens when you miss something?

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We get it. Not only have we heard similar questions from our clients, many of us have been clients ourselves. Before joining Crier, I worked for some of the world’s largest PR agencies. At every stop, I used the same combination of free or freemium automated media monitoring tools and Google searches. There may have been better solutions, but why pay more? After all, media monitoring services seem to work the same way—some may have additional features, but the core functionality is really the same.

This is true, in that all backyard sheds are the same. The difference is in what happens when you buy the shed. On the solution end of the spectrum, a professional comes to your house to talk about your goals, your budget, etc.

They will carefully manage the build-out of the shed and, once done, move your stuff into your new shed. The price is certainly more than a build-your-own-shed kit, but you get a great shed where your stuff is now comfortably stored.

By contrast, when you buy a build-your-own-shed kit it may or may not contain screws or great instructions; after all, the company that made it was trying to cut costs, and you can buy your own screws at the hardware store. Even how you build the foundation is up to you, and it may or may not leak when it rains.

This is what separates Crier from the rest of the tools: our analysts are solutions providers who deliver the flexibility and dynamism missing from the array of tools too often used to track mentions and pertinent news.

When we started Crier, we designed our systems with the shortcomings of available monitoring methods in mind, resulting in a full-service monitoring solution that paints a fuller picture of the media, policy, and regulatory landscapes that surround our clients.

Now, our clients don’t have to worry about missing something. Our team of analysts are watching their company, their competitors, their industry, and their issues of interest 24 hours per day. Better, our analysts aren’t just experts in the tools and techniques required to root out news important to them and sort the wheat from the chaff—they immerse themselves in our clients’ issue areas so they can apply judgement and lateral thinking.

~ Josh